Making Sure Your First Impression is Not Your Last
A wise person once said “you never get a second chance to make a first impression”. It’s a statement that has stood the test of time, and it is truer now more than ever, especially when it comes to today’s fast paced, consumer lead, click-in/click-out online world. If you are in business, this is especially true. Apoor first impression will inevitably cost you, be it prospective clients or potential employers. For almost everyone in business in the 21 st Century, a positive online presence is critical to success. In order for people to trust you and want to engage you, your image needs to be professional and a reflection of both your business and personal brands. It needs to be the best you that you can present to the world. Potential clients need to see you as an embodiment of your industry, products and ideals, as well as the sort of person they would like to do business with, and they need to see it in less than 15 seconds (the average time most people will spend looking